https://www.realboblucido.com/blog daily 0.75 2026-01-08 https://www.realboblucido.com/blog/2019/3/11/zrmanja-falls-croatia-f3exm-f2chm monthly 0.5 2019-07-10 https://www.realboblucido.com/blog/2019/3/11/haauknee-slabs-az-sntak-xz87f monthly 0.5 2019-07-10 https://www.realboblucido.com/blog/2019/3/11/echo-range-mx-2rxcs-2mre8 monthly 0.5 2019-07-10 https://www.realboblucido.com/blog/2019/3/11/monmouth-glacier-ak-sy7cd-kkbpg monthly 0.5 2019-07-10 https://www.realboblucido.com/blog/2019/3/11/misty-mountains-me-menex-a78bm monthly 0.5 2019-07-10 https://www.realboblucido.com/blog/2019/3/11/ahi-point-wa-2xhzd-x4dk5 monthly 0.5 2019-07-10 https://www.realboblucido.com/home daily 1.0 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/25a8276f-b3ea-42cc-ac53-e6bb2d93cf79/LucidoGlobalLogo-01.png Home Black logo with the words 'LUCIDO GLOBAL' written in bold uppercase letters, with a stylized graphic element to the left of the text. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/58b6e3f8-7d3b-4d07-b58d-20db6f762d73/KellerWilliams_LucidoAgency_Logo_GRY-K.png Home Keller Williams Lucido Agency Logo https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/6759b57a-3133-4c7b-bc46-66fee900f826/BLTeam+KWLA_Vertical_1.png Home Bob Lucido Team Logo https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/9713833b-b2b9-4107-ade8-a0de135cc888/Bob+Lifestyle+Feb22+IMG_3251_1+%281%29.jpg Home - Hi, I’m Bob Lucido You’re probably here because you know of me from the real estate world. Real estate is definitely a huge part of my life. I got into the industry when I was 18, and have been selling real estate ever since…for the last 46 years. Real estate is one of my passions. I sell a lot of it. Throughout my career, my companies have sold over 44,000 properties. In 2021 my team, Lucido Global, sold 2,886 units and over $1.2 billion in sales. Today we have over 45 Lucido Global locations in the U.S. and Canada, and are growing to bring the Lucido Difference to more markets every day. I live by Tony Robbins’ CANI principle — Constant And Never-ending Improvement. I strive to be the best me I can be. I’m always identifying areas for improvement, working on ways to be better, and taking action to implement them in my daily activities. I think everyone needs a coach - I have numerous coaches myself, and I’m also passionate about coaching others to be the best they can be. Before anything else, I’m a husband and dad. I am so grateful for my faith and my family — my wonderful wife Tracy, and the beautiful lives each of our three chidren are living and building. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/738db8b5-e93c-445a-b5df-c28f7371bcc6/_BC_8732+copy.jpg Home - REAL ESTATE LEADER. I am the founder of Lucido Global. Lucido Global is a Maryland-based premier real estate company comprising over 400 real estate professionals in various locations across the United States. Lucido Global is among the top-ranking expansion networks with Keller Williams, the largest real estate franchise in the world, and has been recognized by The Wall Street Journal and REALTrends as the #1 real estate team in the country. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/dbbb5260-695b-4498-9ec6-98d1e0042675/HolidayParty2019-66.jpg Home - COACH + SPEAKER Show me your Calendar and I’ll show you how much money you will make. My passion is helping people maximize their investments in real estate and in business. Teaching other ways to succeed in life is the the greatest reward. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/646a3e48-cc28-44e4-b1c3-d213434011fc/DSC_9501.jpg Home - FAMILY MAN Family comes before real estate, and I’m blessed to have an incredible wife and partner - Tracy, and three incredible children – Lauren, Robert, and Jonathan. We wouldn’t be complete without our german shepherds – Mazza (Lauren’s dog) and Cobi. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/2eb262b1-ef05-4215-8102-1f145a0ba984/IMG_0607.jpg Home - COMMUNITY LEADER We give where we live. Community involvement has always been important to Tracy and I which is why giving back to the community is a top priority for our company. https://www.realboblucido.com/story daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/5fe70ed7-ec17-4137-9615-daa42f6c71c2/_BC_8851+copy.jpg The Story - OUR STORY Over 42 years ago, Bob Lucido launched his career at the age of 18, becoming one of the youngest people to obtain a real estate license in Maryland. He worked extensively as a salesperson, selling various new home communities in Maryland and developing relationships with many builders and developers. In 1991, Bob and his wife Tracy founded Builder's 1st Choice (BFC), a new home sales and marketing company that included offices in five states, employed over 300 people, and reached nearly $1 billion in sales. Foreseeing the crash of the real estate market, they opted to close BFC in 2007 before the economic downturn was at its worst. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/ed6c7276-35d2-41fc-86d8-1c5661dc6be5/_BC_8978+copy.jpg The Story At the start, Bob Lucido Team only had a handful of agents in a small office in the brokerage. Determined to grow and succeed, Bob and Tracy invested greatly in marketing from the beginning. They ran recruiting ads in the newspaper, used their relationships with builders to generate new home business, door-knocked neighborhoods in their community. They created their Guaranteed Sale Program, where they guaranteed to sell the home in 120 days or less, or they’d buy it for cash. Providing peace-of-mind to sellers during a challenging real estate market, this true guarantee was rare in the industry, and generated business for Bob Lucido Team. In a few short years Bob Lucido Team became the #1 RE/MAX team in Maryland and the #3 RE/MAX team in the world, before making the transition to Keller Williams in 2014, where they have been a top performing team since 2014. https://www.realboblucido.com/contact daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/e369a5fa-1a83-4dad-9381-ff62ccea6118/_BC_9049+copy.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.realboblucido.com/about daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/4e6ccf88-a55c-4799-9fbf-461c1c58ba49/_BC_9049+copy.jpg About https://www.realboblucido.com/you-1 daily 0.75 2026-01-08 https://www.realboblucido.com/aboutnew daily 0.75 2022-03-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847914069-83LTMROG2H2YB1JMZ1GS/image-asset.jpeg AboutNEW - REAL ESTATE. I’ve founded multiple companies in different areas of the industry — property management, new home sales & marketing, and residential brokerage. Together with my wife Tracy, I own and lead one of the top real estate teams in the world, Lucido Global. We have over 45 locations in the U.S. and Canada with over 300 team members. In 2021 Lucido Global sold $1.2 billion and 2,886 units. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg AboutNEW - COACH. XXXXXXXXXXXXX. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847914069-83LTMROG2H2YB1JMZ1GS/image-asset.jpeg AboutNEW - SPEAKER. XXXXXXXXX. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg AboutNEW - FAMILY. XXXXXXXXXXXXX. https://www.realboblucido.com/community daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1647352507396-F0ITO9QLRDVKJJ1FDDNL/IMG_4061+%281%29+SAC.JPG Community https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1647356596083-OGRXRC6I4N834YP888DE/BobTracy_taste+of+howard+county.jpeg Community https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1647359476409-K0RNM47WNCH7P3M7LJBY/IMG-7689.jpg Community https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/ab98d55a-1667-4a54-bff5-3eceb51951ea/red+day+IMG_0116.jpg Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.realboblucido.com/family daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650924161153-NI18LW4XV5AP6MMMC5AZ/_BC_8754%2Bcopy.jpg Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650924204440-JMBQEWTXYS2RMDVUVIOY/_BC_8828.jpg Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650924251029-N84CAW2NG4CSQ1NLP6AT/BBY_0656.jpg Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650924323062-LP6PBM33N3GK1CSTR0NA/Robert_CSO.jpg Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650924369857-HTUQCXHDWGJV1IDX330C/LaurenLucido_Headshot2.jpg Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/2f15a813-02da-4ff6-a085-3ab8664f9068/IMG_3086.JPG Family Bob Lucido's two German Shepherd dogs standing on a grassy lawn in a backyard with trees and hills in the background. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/c8e968d9-9355-4c35-ab26-e18d64d29bd8/Screen+Shot+2022-04-25+at+7.38.32+PM.png Family A group photo of Bob Lucido and Family https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/15301cd2-7df1-4554-af5f-ed9ac958ee9e/Screen+Shot+2022-04-25+at+7.39.28+PM.png Family The Lucido family german shepherd dogs https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/eff1c18f-dec9-4fd1-b34b-6ee7b735e112/IMG_0044.JPG Family - Family comes before real estate, and I’m blessed to have an incredible wife and partner - Tracy, and three incredible children – Lauren, Robert, and Jonathan. We wouldn’t be complete without our german shepherds – Cobi, Mazza (Lauren’s dog), and Odin (Robert’s Dog). https://www.realboblucido.com/speaking daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/9713833b-b2b9-4107-ade8-a0de135cc888/Bob+Lifestyle+Feb22+IMG_3251_1+%281%29.jpg Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.realboblucido.com/real-estate daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1646926434984-7O0PCG2N6N8STJ5QUQ9J/numbersIcons.png Real Estate https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1646926454804-JO548IE8HU7A1YVZ85QV/numbersIcons2.png Real Estate https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1646926476399-2HPLH90IUU4BABAG77SQ/numbersIcons3.png Real Estate https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1646934253634-51EUP4I81R6CA68UX35G/numbersIcons3.png Real Estate https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/2f4cb4f1-39db-43cd-b782-cb23d7a3a9ff/DSC_6856BW.jpg Real Estate - REAL ESTATE LEADER. I’ve founded multiple companies in different areas of the industry — property management, new home sales & marketing, and residential brokerage. Together with my wife Tracy, I own and lead one of the top real estate teams in the world, Lucido Global. We have over 45 locations in the U.S. and Canada with over 300 team members. In 2021 Lucido Global sold $1.2 billion and 2,886 units. Unlike many other team owners at this level, I am still actively selling. I work with my wife Tracy, and we personally sell about 250 homes a year. My specialty is working with sellers of residential and luxury properties. I’m a skilled, expert negotiator and I take pride in representing my clients at the highest level. Because I’m actively selling, I’m extremely in-tune to the market. I’m able to coach my team on real-time market changes at a high level, which is another one of my strengths and passions. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/2c7158ed-9ef4-484a-bcd4-144e416a57ec/Bob+kwfr2015+luxury+homes.jpg Real Estate - AWARDS + ACCOMPLISHMENTS https://www.realboblucido.com/coaching daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650933401311-XKM30BORSPA1PAU8SPND/Screen%2BShot%2B2022-04-25%2Bat%2B8.32.01%2BPM.jpg Coaching https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650933462905-K0KPWXW6Q7YWQE81ZVDE/Screen%2BShot%2B2022-04-25%2Bat%2B8.32.35%2BPM.jpg Coaching https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/1650933486023-A9CV7QAEJJFQ1QR56OJ0/Screen+Shot+2022-04-25+at+8.33.01+PM.png Coaching https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/2bb29eaa-504e-47b9-bc13-553263f3e5c1/Screen+Shot+2022-04-25+at+5.26.17+PM.jpg Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/dd8ead0f-5221-43ec-8ecd-b251cffb6607/image0+%283%29.jpg Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/621d28e4654b067830397797/8ebf35c9-3567-4bc1-94cd-797d66b16224/DSC_0308.jpg Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.realboblucido.com/get-started daily 0.75 2026-01-08